Yu Li(FEYU) is a Chinese multimedia artist based in London, known for crafting alternative realities through cutting-edge technologies. With a strong background in digital art and design, her work spans films, animations, narrative games, and immersive installations. By utilizing game engines, AR/VR, and AI, she pushes the boundaries of storytelling, creating interactive experiences that explore new forms of cultural identity, sociability, and embodiment.

Through her creative world-building, Yu examines the emotional, aesthetic, and architectural dimensions of networked realities. Her work articulates cyber subjectivities by addressing the asymmetrical extraction of land, bodies, and information, while imagining futures where humans and machines coexist in complex, evolving relationships.

Yu’s work has been showcased at prestigious film and art-tech festivals, including NOWNESS Asia, DA Z Digital Arts Zurich, Cannes World Film Festival, among others.